Medical ai branding
Branding Design / Movie / Web
ABOUT THE BRAND
FUJIFILM engaged in branding activities to overcome issues in the development of medical AI technology. Harnessing AI in medical image diagnosis and improving workflow will help radiologists to cope with the increasing workload required when using high-performance equipment. However, developing specialized solutions to handle a wide variety of diseases in multiple organs is beyond the capabilities of a single company. To deliver a comprehensive solution, FUJIFILM collaborated with medical and research institutions, as well as AI technology vendors across the globe. FUJIFILM created a distinct open platform AI technology brand to raise the quality of medical care, based on the concept, "Collaboration of Healthcare Professionals & AI Technology". 
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